Distrupters

Patti’s new book, Disrupters.
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Crisis Mode: How to Be a Real-Life Wonder Woman in Times of Crisis

Entrepreneur

Rather than run away from hard situations, Wonder Woman jumps in to lead the way toward a better, new reality.

A 4-step strategy of bringing order to mayhem

Inc.

Unfortunately, transforming a culture is really hard. In fact, only 25% of change initiatives succeed. When it comes to changing a corporate culture in a big way, the CEO and executive team must visibly be on board.

6 steps to transform from mindless talker to powerful communicator

Inc.

You learned how to talk when you were a toddler. Now that you are a leader, it’s time to learn how to communicate.

3 Things to Remember When Choosing Your CFO

Inc.

Fifty million new firms are started every year across the globe. By the five-year mark, half will no longer exist. It may come as no surprise that an abundant supply of capital is the major factor in longevity. Ample capital over time requires a sophisticated financial fluency to optimize cash flow, monitor and communicate financial performance, and manage risk. The financial fluency needed for the durability of your start-up comes from the right Chief Financial Officer (CFO).

Salesforce and equal pay: the tech giant is putting its money where its mouth is

The Guardian

Earlier this month Salesforce found a simple solution to the gender pay gap. It conducted a review of its staff’s salaries, and then adjusted them accordingly so that men and women in similar roles were earning similar amounts. The review came about after Cindy Robbins, senior vice president of Employee Success, and Leyla Seka, senior vice president of Desk.com, pointed out CEO Marc Benioff that female staff were probably being paid less. Initially sceptical, when Benioff realised what they were saying was true he went out of his way to fix it. But the company isn’t stopping there, it wants to create one of the most female-friendly cultures in tech.

The 5 W’s Every Start-Up Should Follow to Transform Their Company Brand

Inc.

The short-term and long-term success of your business is 5% awesome offerings and 95% solid go-to-market (GTM) strategy and execution. An important component of a solid GTM plan lay in the branding. A successful branding strategy will open doors for pipeline and customer loyalty.

Female Tech and Entrepreneur Experts Wanted: How to Get Yourself on Stage and in the Press

Inc.

Not one for women’s only events, Bobbie Carlton, founder of Carlton PR and Marketing, Mass Innovation Nights, and Innovation Women, is a fixture in the Boston start-up scene. One technology event after another, she kept encountering what she calls DAMP: dreaded all male panel. “I heard all the tales of woe from conference organizers, making excuses such as ‘I had women but they cancelled,’” says Carlton. And when there were women on stage, it was always the same few. Sick and tired of the excuses, she set out to solve the problem. She started Innovation Women, an online speakers bureau for event managers to find technical and entrepreneurial women for their events.

The mentor: “I thought I would change her life. In fact, she changed mine”

The Guardian

Many women dream of leaving their corporate job to live a more meaningful life. Fear of saying goodbye to an enviable salary and disappointing family and friends stops most in their tracks. After years of building a promising career, the prospect of throwing it all away to chase a “change-the-world” passion can seem hugely intimidating.

Does Your Startup Need a CMO?

Inc.

Know the right time to move from marketing execution to marketing strategy.

5 Tips You Need to be the Entrepreneur of Your Next Career Move

Inc.

Gone are the days when career paths are one-size-fits-all. As with many enterprising women, Julie Lenzer Kirk is no stranger to taking the path less travelled. Like many mid-career women, Lenzer Kirk started to feel restless. “I knew at a high level that I was getting ready to step it up a notch. I was getting bored and looking for a challenge,” says Lenzer Kirk.

Inside the C-Suite Mindset: Running a Socially-Responsible Business

LinkedIn

More and more women are proving that you can be successful while running a socially responsible business. It sounds idealistic, doesn’t it? When the sh*t hits the fan, when deadlines are looming, when money is tight, can you really do business and do good?

Four Ways Female Entrepreneurs Drive Business Growth Through Social Media Marketing

Inc.

Female entrepreneurs find success in social networks as their most cost effective sales and marketing channel.

5 Simple Ways to Impress an Angel Investor

Inc.

Preparation will get you funding, but gaffes will close doors.

4 Tips for Hiring People Who Work As Hard As You Do

Inc.

What you absolutely need to do to find and keep great employees.

3 Strategies to Win the War for Talent

Inc.

Big companies don’t have dibs on the best candidates.

How To Strengthen Your Professional and Personal Network

Inc.

If you, like me, have based your network connections on industry, corporation and executive level, you have been missing a golden opportunity.

Your Brand: What Customers Say Behind Your Back

Inc.

Think of your brand as what customers say behind your back, and the way you manage your company could change dramatically.

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Patti and Karen rock! My CV, executive bio, corporate bio, and elevator pitch are perfect for my next round of interviews and introductions. You guys nailed it. Thank you!

​Senior executive, multi-billon dollar international insurance group​​