Technology Becomes A Much-Needed Catalyst For Change In Workplace Equity

The Huffington Post

How innovative technologies can foster solutions to gender equality in technology.

5 Things these fashion business founders want you to know about running a lean startup


As Project Runway’s famous anecdote about the fashion industry says: “One day you’re in and the next day you’re out”. Learn what you need to know about product iteration without losing your vision or your business from these 2 startup founders.

8 Essentials that must be in every product launch toolkit


The best product launches employ a three-step process: assessment, strategy, and execution/enablement. Orchestrate your next product launch like a fine-tuned symphony.

Harnessing All Available Talent May Lay at the Intersection of Business and Government

The Huffington Post

I spent a week in Washington DC last month, meeting with congressional caucuses, industry committees and White House staff to talk about the role of the technology industry in resolving the challenges business face when trying to build and maintain diverse working cultures.

Is this the new face of business leadership?

The Huffington Post

The fact of the matter is that some leaders have a long way to go when it comes to creating gender equitable business environments. Learn from leaders who are making strides in gender equity.

4 Questions to ask yourself before taking your idea primetime


Ninety-five percent of product launches fail in the first year. This article, the first in a three-part series, will cover the four questions you should answer before creating a launch plan.

PODCAST: Building the Future with Dr. Patti Fletcher


Hear Patti talk about how she uses her voice, PhD background, and expertise in transformational leadership, to tell the stories of women leaders and women executives in male intensive industries to change how women in business are perceived.

7 Predictions for How the Way We Work Will Transform in 2016


In the cultural transformation business, there has been a lot of talk about the future of work. Gone are the days when the haves and have-nots have exclusive rights to success. The definitions of success, and how we achieve it, are changing. There is no one size fits all. Millennials, the first digital natives to enter the workforce, compel the generations before them to question status quos associated with goal achievement, organization structures and processes, and the pace of change. According to Deidre Paknad, founder and CEO of goal management application start-up Workboard, 2016 will accelerate changes through seven themes that influence a new normal in how we lead, work and innovate.

3 Things to Remember When Choosing Your CFO


Fifty million new firms are started every year across the globe. By the five-year mark, half will no longer exist. It may come as no surprise that an abundant supply of capital is the major factor in longevity. Ample capital over time requires a sophisticated financial fluency to optimize cash flow, monitor and communicate financial performance, and manage risk. The financial fluency needed for the durability of your start-up comes from the right Chief Financial Officer (CFO).

Salesforce and equal pay: the tech giant is putting its money where its mouth is

The Guardian

Earlier this month Salesforce found a simple solution to the gender pay gap. It conducted a review of its staff’s salaries, and then adjusted them accordingly so that men and women in similar roles were earning similar amounts. The review came about after Cindy Robbins, senior vice president of Employee Success, and Leyla Seka, senior vice president of, pointed out CEO Marc Benioff that female staff were probably being paid less. Initially sceptical, when Benioff realised what they were saying was true he went out of his way to fix it. But the company isn’t stopping there, it wants to create one of the most female-friendly cultures in tech.

The 5 W’s Every Start-Up Should Follow to Transform Their Company Brand


The short-term and long-term success of your business is 5% awesome offerings and 95% solid go-to-market (GTM) strategy and execution. An important component of a solid GTM plan lay in the branding. A successful branding strategy will open doors for pipeline and customer loyalty.

Female Tech and Entrepreneur Experts Wanted: How to Get Yourself on Stage and in the Press


Not one for women’s only events, Bobbie Carlton, founder of Carlton PR and Marketing, Mass Innovation Nights, and Innovation Women, is a fixture in the Boston start-up scene. One technology event after another, she kept encountering what she calls DAMP: dreaded all male panel. “I heard all the tales of woe from conference organizers, making excuses such as ‘I had women but they cancelled,’” says Carlton. And when there were women on stage, it was always the same few. Sick and tired of the excuses, she set out to solve the problem. She started Innovation Women, an online speakers bureau for event managers to find technical and entrepreneurial women for their events.

5 Easy Steps to Create the Right Pricing Strategy


5 easy steps you need to know to make pricing a key component of your company’s marketing mix.

Build Your Network by Asking 3 Simple Questions


The key to connecting? Do not be afraid to ask for help.

Why It’s Time to Put Pedal to the Metal for Women Entrepreneurs


Astia is at the White House Demo Day with an immediate call-to-action: Invest in women-founded start-ups now.

What Your Compliance Program (or Lack of It) Says About Your Startup


Don’t wait to let a risk and compliance program transform your business’s executive team into the guardians of your brand.

5 Tips You Need to be the Entrepreneur of Your Next Career Move


Gone are the days when career paths are one-size-fits-all. As with many enterprising women, Julie Lenzer Kirk is no stranger to taking the path less travelled. Like many mid-career women, Lenzer Kirk started to feel restless. “I knew at a high level that I was getting ready to step it up a notch. I was getting bored and looking for a challenge,” says Lenzer Kirk.

Know who you want to be kidnapped with and four more tips for leaders

The Guardian

Fabiana Lacerca-Allen’s dangerous childhood in Argentina taught her the importance of women taking their careers in their own hands.

Inside the C-Suite Mindset: Running a Socially-Responsible Business


More and more women are proving that you can be successful while running a socially responsible business. It sounds idealistic, doesn’t it? When the sh*t hits the fan, when deadlines are looming, when money is tight, can you really do business and do good?

What Silicon Valley can learn from a hipster haven in Colorado

The Guardian

Last summer three female entrepreneurs received investment in their high-growth start-ups. They were all based in Boulder. Dr Patricia Fletcher explains why so many women are flourishing in the foothills of the Rocky Mountains.

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Patti and Karen rock! My CV, executive bio, corporate bio, and elevator pitch are perfect for my next round of interviews and introductions. You guys nailed it. Thank you!

​Senior executive, multi-billon dollar international insurance group​​