Unfortunately, transforming a culture is really hard. In fact, only 25% of change initiatives succeed. When it comes to changing a corporate culture in a big way, the CEO and executive team must visibly be on board.
Enterprise technology veteran Stephanie Buscemi, COO of Salesforce’s cloud business, knows all too well the challenges facing women in her industry. Buscemi shares some of the key lessons she has learned in the process of climbing the corporate ladder in a “man’s world.”
In the cultural transformation business, there has been a lot of talk about the future of work. Gone are the days when the haves and have-nots have exclusive rights to success. The definitions of success, and how we achieve it, are changing. There is no one size fits all. Millennials, the first digital natives to enter the workforce, compel the generations before them to question status quos associated with goal achievement, organization structures and processes, and the pace of change. According to Deidre Paknad, founder and CEO of goal management application start-up Workboard, 2016 will accelerate changes through seven themes that influence a new normal in how we lead, work and innovate.
Earlier this month Salesforce found a simple solution to the gender pay gap. It conducted a review of its staff’s salaries, and then adjusted them accordingly so that men and women in similar roles were earning similar amounts. The review came about after Cindy Robbins, senior vice president of Employee Success, and Leyla Seka, senior vice president of Desk.com, pointed out CEO Marc Benioff that female staff were probably being paid less. Initially sceptical, when Benioff realised what they were saying was true he went out of his way to fix it. But the company isn’t stopping there, it wants to create one of the most female-friendly cultures in tech.
The short-term and long-term success of your business is 5% awesome offerings and 95% solid go-to-market (GTM) strategy and execution. An important component of a solid GTM plan lay in the branding. A successful branding strategy will open doors for pipeline and customer loyalty.
Not one for women’s only events, Bobbie Carlton, founder of Carlton PR and Marketing, Mass Innovation Nights, and Innovation Women, is a fixture in the Boston start-up scene. One technology event after another, she kept encountering what she calls DAMP: dreaded all male panel. “I heard all the tales of woe from conference organizers, making excuses such as ‘I had women but they cancelled,’” says Carlton. And when there were women on stage, it was always the same few. Sick and tired of the excuses, she set out to solve the problem. She started Innovation Women, an online speakers bureau for event managers to find technical and entrepreneurial women for their events.
Many women dream of leaving their corporate job to live a more meaningful life. Fear of saying goodbye to an enviable salary and disappointing family and friends stops most in their tracks. After years of building a promising career, the prospect of throwing it all away to chase a “change-the-world” passion can seem hugely intimidating.
Gone are the days when career paths are one-size-fits-all. As with many enterprising women, Julie Lenzer Kirk is no stranger to taking the path less travelled. Like many mid-career women, Lenzer Kirk started to feel restless. “I knew at a high level that I was getting ready to step it up a notch. I was getting bored and looking for a challenge,” says Lenzer Kirk.