People can and will resist
change because it’s scary, unpredictable, and tiring. Having early adopters on
the front line who can demonstrate that it’s none of those things will increase
the odds your vision becomes a reality.
Patti was the secret ingredient of the successful impact and cultural change within SAP Marketing. The new transformation mindset she created still lives in the DNA years later. Our change strategy and performance goals continue to evolve SAP Marketing into a modern marketing operating model.
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