Achieving Gender Equity In The Mobile Industry

Rather than repeating inefficient and ineffective programs aimed at achieving equality for women, a shift in focus—one that requires equity for every member of the workforce—is required. Only then can we all get on the right track.

2 Executives Weigh In: Tipping Points for Large-Scale Change

Patti asked two executives who have built careers on driving large scale change to share their views on the tipping points that accelerate large-scale change.

5 Things these fashion business founders want you to know about running a lean startup

As Project Runway's famous anecdote about the fashion industry says: "One day you're in and the next day you're out". Learn what you need to know about product iteration without losing your vision or your business from these 2 startup founders.

The 3 stage blueprint to transform a culture where all leaders can thrive

Learn a three-stage path to enable large scale cultural change that translates into changes that permanently define how business is done, moving from the existing status quo to a new way of being.

8 Must-dos to mindfully hustle your way to your next big thing

Don't lose your mind or waste your time on mindless busy work - make the right moves to land your dream job.

8 Essentials that must be in every product launch toolkit

The best product launches employ a three-step process: assessment, strategy, and execution/enablement. Orchestrate your next product launch like a fine-tuned symphony.

Harnessing All Available Talent May Lay at the Intersection of Business and Government

I spent a week in Washington DC last month, meeting with congressional caucuses, industry committees and White House staff to talk about the role of the technology industry in resolving the challenges business face when trying to build and maintain diverse working cultures.

A 4-step strategy of bringing order to mayhem

Unfortunately, transforming a culture is really hard. In fact, only 25% of change initiatives succeed. When it comes to changing a corporate culture in a big way, the CEO and executive team must visibly be on board.

Is this the new face of business leadership?

The fact of the matter is that some leaders have a long way to go when it comes to creating gender equitable business environments. Learn from leaders who are making strides in gender equity.

4 Questions to ask yourself before taking your idea primetime

Ninety-five percent of product launches fail in the first year. This article, the first in a three-part series, will cover the four questions you should answer before creating a launch plan.

The White House sends a clear message: Gender inequity is no longer a women-only philanthropic issue

Considering that women are half the population walking the earth and nearly half of the workforce, gender equity is finally emerging as a global economic imperative.

8 Ways unconscious bias is killing your business

The world around you is always changing. How you make people-based decisions will need to change with it.

PODCAST: Building the Future with Dr. Patti Fletcher

Hear Patti talk about how she uses her voice, PhD background, and expertise in transformational leadership, to tell the stories of women leaders and women executives in male intensive industries to change how women in business are perceived.

How to lead like a woman in a man's world

Enterprise technology veteran Stephanie Buscemi, COO of Salesforce’s cloud business, knows all too well the challenges facing women in her industry. Buscemi shares some of the key lessons she has learned in the process of climbing the corporate ladder in a “man’s world."

6 steps to transform from mindless talker to powerful communicator

You learned how to talk when you were a toddler. Now that you are a leader, it's time to learn how to communicate.

​7 Things Probation Officers Do That Will Help You Lead Change

Advice you need to catalyze change even in the toughest circumstance.

7 Predictions for How the Way We Work Will Transform in 2016

In the cultural transformation business, there has been a lot of talk about the future of work. Gone are the days when the haves and have-nots have exclusive rights to success. The definitions of success, and how we achieve it, are changing. There is no one size fits all. Millennials, the first digital natives to enter the workforce, compel the generations before them to question status quos associated with goal achievement, organization structures and processes, and the pace of change. According to Deidre Paknad, founder and CEO of goal management application start-up Workboard, 2016 will accelerate changes through seven themes that influence a new normal in how we lead, work and innovate.

3 Things to Remember When Choosing Your CFO

Fifty million new firms are started every year across the globe. By the five-year mark, half will no longer exist. It may come as no surprise that an abundant supply of capital is the major factor in longevity. Ample capital over time requires a sophisticated financial fluency to optimize cash flow, monitor and communicate financial performance, and manage risk. The financial fluency needed for the durability of your start-up comes from the right Chief Financial Officer (CFO).

Salesforce and equal pay: the tech giant is putting its money where its mouth is

Earlier this month Salesforce found a simple solution to the gender pay gap. It conducted a review of its staff’s salaries, and then adjusted them accordingly so that men and women in similar roles were earning similar amounts. The review came about after Cindy Robbins, senior vice president of Employee Success, and Leyla Seka, senior vice president of Desk.com, pointed out CEO Marc Benioff that female staff were probably being paid less. Initially sceptical, when Benioff realised what they were saying was true he went out of his way to fix it. But the company isn’t stopping there, it wants to create one of the most female-friendly cultures in tech.

The 5 W's Every Start-Up Should Follow to Transform Their Company Brand

The short-term and long-term success of your business is 5% awesome offerings and 95% solid go-to-market (GTM) strategy and execution. An important component of a solid GTM plan lay in the branding. A successful branding strategy will open doors for pipeline and customer loyalty.

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I rely on Patti’s deep strategic marketing expertise and knowledge of the type of transformation needed to drive real impact in the entrepreneurial ecosystem.

Sharon Vosmek

Sharon Vosmek CEO Astia