As a regular contributor to Entrepreneur, Inc., The Huffington Post, The Guardian, The Digitalist, and Linked In Pulse, and frequent guest on TV, and source for multiple mediums, Patti shares insights on how business leaders change the world.
As Project Runway's famous anecdote about the fashion industry says: "One day you're in and the next day you're out". Learn what you need to know about product iteration without losing your vision or your business from these 2 startup founders.
I spent a week in Washington DC last month, meeting with congressional caucuses, industry committees and White House staff to talk about the role of the technology industry in resolving the challenges business face when trying to build and maintain diverse working cultures.
Unfortunately, transforming a culture is really hard. In fact, only 25% of change initiatives succeed. When it comes to changing a corporate culture in a big way, the CEO and executive team must visibly be on board.
Hear Patti talk about how she uses her voice, PhD background, and expertise in transformational leadership, to tell the stories of women leaders and women executives in male intensive industries to change how women in business are perceived.
Enterprise technology veteran Stephanie Buscemi, COO of Salesforce’s cloud business, knows all too well the challenges facing women in her industry. Buscemi shares some of the key lessons she has learned in the process of climbing the corporate ladder in a “man’s world."
In the cultural transformation business, there has been a lot of talk about the future of work. Gone are the days when the haves and have-nots have exclusive rights to success. The definitions of success, and how we achieve it, are changing. There is no one size fits all. Millennials, the first digital natives to enter the workforce, compel the generations before them to question status quos associated with goal achievement, organization structures and processes, and the pace of change. According to Deidre Paknad, founder and CEO of goal management application start-up Workboard, 2016 will accelerate changes through seven themes that influence a new normal in how we lead, work and innovate.
Fifty million new firms are started every year across the globe. By the five-year mark, half will no longer exist. It may come as no surprise that an abundant supply of capital is the major factor in longevity. Ample capital over time requires a sophisticated financial fluency to optimize cash flow, monitor and communicate financial performance, and manage risk. The financial fluency needed for the durability of your start-up comes from the right Chief Financial Officer (CFO).
Earlier this month Salesforce found a simple solution to the gender pay gap. It conducted a review of its staff’s salaries, and then adjusted them accordingly so that men and women in similar roles were earning similar amounts. The review came about after Cindy Robbins, senior vice president of Employee Success, and Leyla Seka, senior vice president of Desk.com, pointed out CEO Marc Benioff that female staff were probably being paid less. Initially sceptical, when Benioff realised what they were saying was true he went out of his way to fix it. But the company isn’t stopping there, it wants to create one of the most female-friendly cultures in tech.
The short-term and long-term success of your business is 5% awesome offerings and 95% solid go-to-market (GTM) strategy and execution. An important component of a solid GTM plan lay in the branding. A successful branding strategy will open doors for pipeline and customer loyalty.
Not one for women's only events, Bobbie Carlton, founder of Carlton PR and Marketing, Mass Innovation Nights, and Innovation Women, is a fixture in the Boston start-up scene. One technology event after another, she kept encountering what she calls DAMP: dreaded all male panel. "I heard all the tales of woe from conference organizers, making excuses such as 'I had women but they cancelled,'" says Carlton. And when there were women on stage, it was always the same few. Sick and tired of the excuses, she set out to solve the problem. She started Innovation Women, an online speakers bureau for event managers to find technical and entrepreneurial women for their events.
Patti was instrumental in upping my game and helping me to regain my confidence. Her support, advice, and — more importantly — belief in me and my potential have started a tectonic shift in me. I am so grateful and excited to see what my future holds.
Ed Tech Entrepreneur
Get our newsletter with Patti’s latest insights and speaking dates!