3 Things to Remember When Choosing Your CFO

Fifty million new firms are started every year across the globe. By the five-year mark, half will no longer exist. It may come as no surprise that an abundant supply of capital is the major factor in longevity. Ample capital over time requires a sophisticated financial fluency to optimize cash flow, monitor and communicate financial performance, and manage risk. The financial fluency needed for the durability of your start-up comes from the right Chief Financial Officer (CFO).

Salesforce and equal pay: the tech giant is putting its money where its mouth is

Earlier this month Salesforce found a simple solution to the gender pay gap. It conducted a review of its staff’s salaries, and then adjusted them accordingly so that men and women in similar roles were earning similar amounts. The review came about after Cindy Robbins, senior vice president of Employee Success, and Leyla Seka, senior vice president of Desk.com, pointed out CEO Marc Benioff that female staff were probably being paid less. Initially sceptical, when Benioff realised what they were saying was true he went out of his way to fix it. But the company isn’t stopping there, it wants to create one of the most female-friendly cultures in tech.

The 5 W's Every Start-Up Should Follow to Transform Their Company Brand

The short-term and long-term success of your business is 5% awesome offerings and 95% solid go-to-market (GTM) strategy and execution. An important component of a solid GTM plan lay in the branding. A successful branding strategy will open doors for pipeline and customer loyalty.

Female Tech and Entrepreneur Experts Wanted: How to Get Yourself on Stage and in the Press

Not one for women's only events, Bobbie Carlton, founder of Carlton PR and Marketing, Mass Innovation Nights, and Innovation Women, is a fixture in the Boston start-up scene. One technology event after another, she kept encountering what she calls DAMP: dreaded all male panel. "I heard all the tales of woe from conference organizers, making excuses such as 'I had women but they cancelled,'" says Carlton. And when there were women on stage, it was always the same few. Sick and tired of the excuses, she set out to solve the problem. She started Innovation Women, an online speakers bureau for event managers to find technical and entrepreneurial women for their events.

5 Easy Steps to Create the Right Pricing Strategy

5 easy steps you need to know to make pricing a key component of your company's marketing mix.

Build Your Network by Asking 3 Simple Questions

The key to connecting? Do not be afraid to ask for help.

The mentor: “I thought I would change her life. In fact, she changed mine”

Many women dream of leaving their corporate job to live a more meaningful life. Fear of saying goodbye to an enviable salary and disappointing family and friends stops most in their tracks. After years of building a promising career, the prospect of throwing it all away to chase a “change-the-world” passion can seem hugely intimidating.

7 Ways to Raise the Next Generation of Innovators

Raising children to achieve success in an increasingly complex world means getting out of their way.

Why It’s Time to Put Pedal to the Metal for Women Entrepreneurs

Astia is at the White House Demo Day with an immediate call-to-action: Invest in women-founded start-ups now.

Does Your Startup Need a CMO?

Know the right time to move from marketing execution to marketing strategy.

What Your Compliance Program (or Lack of It) Says About Your Startup

Don't wait to let a risk and compliance program transform your business's executive team into the guardians of your brand.

5 Tips You Need to be the Entrepreneur of Your Next Career Move

Gone are the days when career paths are one-size-fits-all. As with many enterprising women, Julie Lenzer Kirk is no stranger to taking the path less travelled. Like many mid-career women, Lenzer Kirk started to feel restless. "I knew at a high level that I was getting ready to step it up a notch. I was getting bored and looking for a challenge," says Lenzer Kirk.

Know who you want to be kidnapped with and four more tips for leaders

Fabiana Lacerca-Allen’s dangerous childhood in Argentina taught her the importance of women taking their careers in their own hands.

Inside the C-Suite Mindset: Running a Socially-Responsible Business

More and more women are proving that you can be successful while running a socially responsible business. It sounds idealistic, doesn’t it? When the sh*t hits the fan, when deadlines are looming, when money is tight, can you really do business and do good?

When you look in the mirror, is an entrepreneur looking back at you?

Most first-time entrepreneurs have crow’s feet and work experience. Turns out you don’t have to be a twenty-something Harvard drop-out to start the next game changing business. It’s true.

Anatomy of an Acquisition - Part 3 of 3

Due diligence can be a long, tough, and draining process. The truth is that due diligence is the easy part. The hard work really begins when your business has been acquired and the integration of your business, its people, process, and technology begins.

What Silicon Valley can learn from a hipster haven in Colorado

Last summer three female entrepreneurs received investment in their high-growth start-ups. They were all based in Boulder. Dr Patricia Fletcher explains why so many women are flourishing in the foothills of the Rocky Mountains.

Anatomy of an Acquisition - Part 1 of 3

What acquiring minds want you to know about readying yourself and your business for acquisition.

The Art of Awesome

Let your passion transform how you work.

Entrepreneurs are expected to be white and male. We need to change this.

Women who want to grow their businesses quickly are facing an uphill battle. They’re just not what investors expect. Dr Patti Fletcher explains how to beat expectations.

Bring Patti Fletcher to your event

Walk away with the new skills and knowledge to immediately create positive change.

Get Started

Team and individual strategy coaching

Get what you need to change your world by transforming how you and your team lead.

Get Started

Patti was the secret ingredient of the successful impact and cultural change within SAP Marketing. The new transformation mindset she created still lives in the DNA years later. Our change strategy and performance goals continue to evolve SAP Marketing into a modern marketing operating model.

Jennifer Guano

Jennifer Guano Sr Director SAP