8 Ways unconscious bias is killing your business

The world around you is always changing. How you make people-based decisions will need to change with it.

PODCAST: Building the Future with Dr. Patti Fletcher

Hear Patti talk about how she uses her voice, PhD background, and expertise in transformational leadership, to tell the stories of women leaders and women executives in male intensive industries to change how women in business are perceived.

How to lead like a woman in a man's world

Enterprise technology veteran Stephanie Buscemi, COO of Salesforce’s cloud business, knows all too well the challenges facing women in her industry. Buscemi shares some of the key lessons she has learned in the process of climbing the corporate ladder in a “man’s world."

6 steps to transform from mindless talker to powerful communicator

You learned how to talk when you were a toddler. Now that you are a leader, it's time to learn how to communicate.

​7 Things Probation Officers Do That Will Help You Lead Change

Advice you need to catalyze change even in the toughest circumstance.

7 Predictions for How the Way We Work Will Transform in 2016

In the cultural transformation business, there has been a lot of talk about the future of work. Gone are the days when the haves and have-nots have exclusive rights to success. The definitions of success, and how we achieve it, are changing. There is no one size fits all. Millennials, the first digital natives to enter the workforce, compel the generations before them to question status quos associated with goal achievement, organization structures and processes, and the pace of change. According to Deidre Paknad, founder and CEO of goal management application start-up Workboard, 2016 will accelerate changes through seven themes that influence a new normal in how we lead, work and innovate.

3 Things to Remember When Choosing Your CFO

Fifty million new firms are started every year across the globe. By the five-year mark, half will no longer exist. It may come as no surprise that an abundant supply of capital is the major factor in longevity. Ample capital over time requires a sophisticated financial fluency to optimize cash flow, monitor and communicate financial performance, and manage risk. The financial fluency needed for the durability of your start-up comes from the right Chief Financial Officer (CFO).

Salesforce and equal pay: the tech giant is putting its money where its mouth is

Earlier this month Salesforce found a simple solution to the gender pay gap. It conducted a review of its staff’s salaries, and then adjusted them accordingly so that men and women in similar roles were earning similar amounts. The review came about after Cindy Robbins, senior vice president of Employee Success, and Leyla Seka, senior vice president of Desk.com, pointed out CEO Marc Benioff that female staff were probably being paid less. Initially sceptical, when Benioff realised what they were saying was true he went out of his way to fix it. But the company isn’t stopping there, it wants to create one of the most female-friendly cultures in tech.

The 5 W's Every Start-Up Should Follow to Transform Their Company Brand

The short-term and long-term success of your business is 5% awesome offerings and 95% solid go-to-market (GTM) strategy and execution. An important component of a solid GTM plan lay in the branding. A successful branding strategy will open doors for pipeline and customer loyalty.

Female Tech and Entrepreneur Experts Wanted: How to Get Yourself on Stage and in the Press

Not one for women's only events, Bobbie Carlton, founder of Carlton PR and Marketing, Mass Innovation Nights, and Innovation Women, is a fixture in the Boston start-up scene. One technology event after another, she kept encountering what she calls DAMP: dreaded all male panel. "I heard all the tales of woe from conference organizers, making excuses such as 'I had women but they cancelled,'" says Carlton. And when there were women on stage, it was always the same few. Sick and tired of the excuses, she set out to solve the problem. She started Innovation Women, an online speakers bureau for event managers to find technical and entrepreneurial women for their events.

5 Easy Steps to Create the Right Pricing Strategy

5 easy steps you need to know to make pricing a key component of your company's marketing mix.

Build Your Network by Asking 3 Simple Questions

The key to connecting? Do not be afraid to ask for help.

The mentor: “I thought I would change her life. In fact, she changed mine”

Many women dream of leaving their corporate job to live a more meaningful life. Fear of saying goodbye to an enviable salary and disappointing family and friends stops most in their tracks. After years of building a promising career, the prospect of throwing it all away to chase a “change-the-world” passion can seem hugely intimidating.

7 Ways to Raise the Next Generation of Innovators

Raising children to achieve success in an increasingly complex world means getting out of their way.

Why It’s Time to Put Pedal to the Metal for Women Entrepreneurs

Astia is at the White House Demo Day with an immediate call-to-action: Invest in women-founded start-ups now.

Does Your Startup Need a CMO?

Know the right time to move from marketing execution to marketing strategy.

What Your Compliance Program (or Lack of It) Says About Your Startup

Don't wait to let a risk and compliance program transform your business's executive team into the guardians of your brand.

5 Tips You Need to be the Entrepreneur of Your Next Career Move

Gone are the days when career paths are one-size-fits-all. As with many enterprising women, Julie Lenzer Kirk is no stranger to taking the path less travelled. Like many mid-career women, Lenzer Kirk started to feel restless. "I knew at a high level that I was getting ready to step it up a notch. I was getting bored and looking for a challenge," says Lenzer Kirk.

Know who you want to be kidnapped with and four more tips for leaders

Fabiana Lacerca-Allen’s dangerous childhood in Argentina taught her the importance of women taking their careers in their own hands.

Inside the C-Suite Mindset: Running a Socially-Responsible Business

More and more women are proving that you can be successful while running a socially responsible business. It sounds idealistic, doesn’t it? When the sh*t hits the fan, when deadlines are looming, when money is tight, can you really do business and do good?

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Patti was instrumental in upping my game and helping me to regain my confidence. Her support, advice, and — more importantly — belief in me and my potential have started a tectonic shift in me. I am so grateful and excited to see what my future holds.

Ed Tech Entrepreneur