Earlier this month Salesforce found a simple solution to the gender pay gap. It conducted a review of its staff’s salaries, and then adjusted them accordingly so that men and women in similar roles were earning similar amounts. The review came about after Cindy Robbins, senior vice president of Employee Success, and Leyla Seka, senior vice president of Desk.com, pointed out CEO Marc Benioff that female staff were probably being paid less. Initially sceptical, when Benioff realised what they were saying was true he went out of his way to fix it. But the company isn’t stopping there, it wants to create one of the most female-friendly cultures in tech.
The short-term and long-term success of your business is 5% awesome offerings and 95% solid go-to-market (GTM) strategy and execution. An important component of a solid GTM plan lay in the branding. A successful branding strategy will open doors for pipeline and customer loyalty.
Not one for women's only events, Bobbie Carlton, founder of Carlton PR and Marketing, Mass Innovation Nights, and Innovation Women, is a fixture in the Boston start-up scene. One technology event after another, she kept encountering what she calls DAMP: dreaded all male panel. "I heard all the tales of woe from conference organizers, making excuses such as 'I had women but they cancelled,'" says Carlton. And when there were women on stage, it was always the same few. Sick and tired of the excuses, she set out to solve the problem. She started Innovation Women, an online speakers bureau for event managers to find technical and entrepreneurial women for their events.
5 easy steps you need to know to make pricing a key component of your company's marketing mix.
The key to connecting? Do not be afraid to ask for help.
Many women dream of leaving their corporate job to live a more meaningful life. Fear of saying goodbye to an enviable salary and disappointing family and friends stops most in their tracks. After years of building a promising career, the prospect of throwing it all away to chase a “change-the-world” passion can seem hugely intimidating.
Raising children to achieve success in an increasingly complex world means getting out of their way.
Astia is at the White House Demo Day with an immediate call-to-action: Invest in women-founded start-ups now.
Know the right time to move from marketing execution to marketing strategy.
Don't wait to let a risk and compliance program transform your business's executive team into the guardians of your brand.
Gone are the days when career paths are one-size-fits-all. As with many enterprising women, Julie Lenzer Kirk is no stranger to taking the path less travelled. Like many mid-career women, Lenzer Kirk started to feel restless. "I knew at a high level that I was getting ready to step it up a notch. I was getting bored and looking for a challenge," says Lenzer Kirk.
Fabiana Lacerca-Allen’s dangerous childhood in Argentina taught her the importance of women taking their careers in their own hands.
Most first-time entrepreneurs have crow’s feet and work experience. Turns out you don’t have to be a twenty-something Harvard drop-out to start the next game changing business. It’s true.
Last summer three female entrepreneurs received investment in their high-growth start-ups. They were all based in Boulder. Dr Patricia Fletcher explains why so many women are flourishing in the foothills of the Rocky Mountains.
What acquiring minds want you to know about readying yourself and your business for acquisition.
Let your passion transform how you work.
Finally, big data for the rest of us.
Women who want to grow their businesses quickly are facing an uphill battle. They’re just not what investors expect. Dr Patti Fletcher explains how to beat expectations.